vineri, 28 decembrie 2012

Sharing our experience on Android App Marketing

Introduction 

The ultimate target for Android App marketing is to make your app appear in the top 5 Apps in any market list (ex: Top Free, Trending, Top New Free ...etc) and for this to happen you need your users to do the following

1- Install your app (many installs daily)
2- Review your app +rating
3- To +1 your app
4- Does not uninstall your app soon

All factors above are used by the market to decide whether to add/push up your app in a list and whether to show your app in the top search results or not

Saying so we reach the conclusion that most important part of app marketing is the App itself, is it valuable for the user, will he/she keep it installed, does it have a good UI/Icon/Name is it related to a trending topic at the moment , do you think the user would show your app to a friend ?

Also note that "Games" when are well created are easier to market than other apps


Google Play Store SEO

Choose proper catchy app name
Create a good looking icon
Write a description that is easy to read by users and in the same time contains as mush relevant words as possible, more words means more users will find your app through search
Choose proper category
Screenshots should be beautiful and convincing
Warning: adding duplicate or irrelevant words will be noticed by google and you will be warned about it

It may not be the best example but you can check what we have done for Septica here:
https://play.google.com/store/apps/details?id=ro.bgx.septica

Social Networks

Add you app link in all "Relevant" facebook public pages, Groups and on your wall
Post it on twitter with "#android" included
Post it on Google+
Any other social network you have access to.

Create a facebook page and try to engage users. Always make sure to please the initial users demands if possible.

AdExchange

AdExchange networks provide you with the ability to show ads in your app and in return your app Ad will be shown in other apps in the network, this way every time a user will open your app, there will be another app promoting yours - a free win-win situation

Providers: tapfortap


Forums

There are many benefits from posting your app on the forums, first you will get both install spikes and contentious install stream in addition to feedback from people other than your friends


Add a post containing a good description and screenshot for you app on as many forums as you can
Don't use url shortner in forums
Use the following convention in titles [APP][version] your app name
Some forums requires that you do some activity before you can add links to your posts
Best Android forums

AndroidCommunity
XDA Developers
Androidcentral
AndroidPIT
Androidforums

Also don't forget to post on local forums


App Review blogs/websites

Contact all blogs and app review websites and let them know about your app, find below a list of Android blogs and review websites


PR

PR refers to Public Relation and Press Release, there are some specialized companies which have relations with Magazines, Blogs and android websites such companies could reach out and spread the word easily about your app on your behalf

Providers:
http://www.mobileprwire.com

Cross-app promotion

If you have other relevant apps, you could change the code to add either a splash screen, banner or a notification about your new app


Other things to do

Update your App regurarlly (after updates your app is listed again in the top new free list)
Things NOT to do