vineri, 28 decembrie 2012

Android App description

Description and keywords share a strong relationship, still there are differences. While keywords are used for saying your app is top to the search algorithm, your description needs to say the same thing to the human user. Other than for your keyword placement, the complete description of your app has to be summarized in one sentence. This is because the Android Market is build in a way that wants to give the user a fast overview over the app and its use. The user gets to see the first three lines of text and if he likes it, he will press the ‘More’-button and read your whole description or at least the next three lines. That’s why the first three lines of your description have to be catchy and create a desire for the app. An example:
“The most intuitive, useful and simple to use File Manager on the Android Market”
There you got it: One sentence that says what the app is all about and why the user should install it. Plus ‘File Manager’ as keywords. Of course, some users might disagree with the description, but that will always be the case. Furthermore, to make a judgement, the app has to be downloaded first. I will talk about users in the last part of the ASO-series.
The next lines are also important but can describe the app in more detail. The closer to the end of the description text, the less users will read it, the less important it is (you can place a FAQ here if you want).
So to sum the description part up: Make it human readable, make the first sentence catchy and let it describe the app in three lines (max).
Septica example:
Septica is the most popular card game from Romania , it is simple, fun and addictive.It is perfect when you have to wait a few minutes, you can play it everywhere.
The rules are simple and straight foreword and you will compete with your Android phone, a very challenging AI, you will have to be very careful on how you play or you will most likely lose.
Sedma and Şeptică are Czech and Romanian for seven and little seven, respectively (referring to the wild cards), and zsírozás or zsír is Hungarian for to fatten (referring to the play of aces or tens into tricks). This game may have originated in Hungary or Poland and found its way to Czechoslovakia in the middle of the 20th century or it may have come from Russia It quickly became one of the most popular games in the country.

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